Many e-bike brands try to do a range of machines from utility to mountain bikes. Since its inception in 2013, Jinhua, China-based Frey has gone about things differently — it only does mountain bikes. With a mission statement that says its e-bikes “won’t break the bank — only pavements and rocks,” it takes its job seriously.
From the top-end, $7,480 Voyager Beast to the more affordable Savannah Hybrid, Frey bikes practice as the company preaches in its mission statement. The Voyager Beast boasts a 1.4-kilowatt battery and a crazy 1000W Bafang mid-drive motor that will make you fear nothing short of its own power. At the other end of the scale, the $3,290 Savannah Hybrid still has a 1-kilowatt battery and delivers a kick like an angry bull.
Through all of its designs, Frey encourages rider influence and feedback to make sure it’s creating products its customers will love.
Our Review of Frey E-Bikes
The buyers’ community is core to the design influences at Frey. The company prides itself on taking feedback seriously, actively curating a co-creation process with submissions from real users. It also offers great customer service, with options to get in touch via phone or email.
Where many jack-of-all-trades e-bikes do a wide range of e-bikes that are okay, Frey seeks to deliver excellence in eMTBs at a limited price point. You’re not going to get anything like the monstrous power of the Voyager Beast for a similar price, and the Savannah Hybrid isn’t shy either.