Many e-bike brands try to do a range of machines from utility to mountain bikes. Since its inception in 2013, Jinhua, China-based Frey has gone about things differently — it only does mountain bikes. With a mission statement that says its e-bikes “won’t break the bank — only pavements and rocks,” it takes its job seriously.
From the top-end, $7,480 Voyager Beast to the more affordable Savannah Hybrid, Frey bikes practice as the company preaches in its mission statement. The Voyager Beast boasts a 1.4-kilowatt battery and a crazy 1000W Bafang mid-drive motor that will make you fear nothing short of its own power. At the other end of the scale, the $3,290 Savannah Hybrid still has a 1-kilowatt battery and delivers a kick like an angry bull.
Through all of its designs, Frey encourages rider influence and feedback to make sure it’s creating products its customers will love.
Our Two Cents on Frey
The buyers’ community is core to the design influences at Frey. The company prides itself on taking feedback seriously, actively curating a co-creation process with submissions from real users. It also offers great customer service, with options to get in touch via phone or email.
Where many jack-of-all-trades e-bikes do a wide range of e-bikes that are okay, Frey seeks to deliver excellence in eMTBs at a limited price point. You’re not going to get anything like the monstrous power of the Voyager Beast for a similar price, and the Savannah Hybrid isn’t shy either.